BE THAT LAWYER
Podrobnosti kanala
BE THAT LAWYER
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that...
Nedavne epizode
600 epizod
Nick Augustine: Escaping the Billable Hour Trap with Authentic Content and Smart Delegation
In a world where lawyers are drowning in billable hours and generic marketing, this episode breaks down how to build an authentic brand, escape time t...
I'Asia Scarlett-Jones: How Subscription Pricing and Niche Branding Transform a Law Firm
Tired of the “fight to the death” model of family law? In this episode, you’ll hear how a modern family law founder rebuilt the divorce practice playb...
Frank Stephens: Closing the Cybersecurity Gaps Law Firms Ignore
Cyberattacks against law firms are exploding, and most firms are far less protected than they think. In this episode, you’ll learn how to close the bi...
Susan Guthrie: Turning Thought Leadership into Trust (and Clients)
How can lawyers build genuine trust, stand out through strategic thought leadership, and future‑proof their practices with value-based fees and AI—all...
Omega Law Group: From Doing It All Themselves to Measurable, Scalable Growth
Want to know how top law firms scale without losing culture or trust? Steve Fretzin sits down with the founders of Omega Law Group to reveal the syste...
Sarah Tetlow: Reclaiming Control By Designing Your Day And Defining What Matters
In this episode, Steve Fretzin and Sarah Tetlow discuss:
Key Takeaways:
"Without a system, your inbox becomes a distractio...
Reid Zeising: Scaling By Letting Go And Leaning Into Leverage
In this episode, Steve Fretzin and Reid Zeising discuss:
Key Takeaways:
"AI is not going to replace humans. AI is just rep...
Danny Decker: Making The Client The Hero Of Your Marketing
In this episode, Steve Fretzin and Danny Decker discuss:
Key Takeaways:
"Your customers should be the hero of your marketi...
Brian LaCien: Growing Your Practice Through Relationships
In this episode, Steve Fretzin and Brian LaCien discuss:
Key Takeaways:
"Every case is different, but how you approach it...
Megan Hargroder: Building Trust That Converts
In this episode, Steve Fretzin and Megan Hargroder discuss:
Key Takeaways:
"You want to be turning the right people on, an...
Armando Leduc: Podcasting as a Growth Engine for Lawyers
In this episode, Steve Fretzin and Armando Leduc discuss:
Key Takeaways:
"If you're an estate planning attorney, start a p...
Brian Hansen: Strategy, Niches, and Results for Law Firms
In this episode, Steve Fretzin and Brian Hansen discuss:
Key Takeaways:
"We only want to do what we're really good at… don...
Owili Eison: Owning Your Career in the Modern Legal Market
In this episode, Steve Fretzin and Owili Eison discuss:
Key Takeaways:
"There’s two aspects to our business and the law op...
Colleen Young: Turning Marketing Into Real Clients
In this episode, Steve Fretzin and Colleen Young discuss:
Key Takeaways:
"Marketing should be teeing up, not cold leads, b...
Robert Hartmann: Building Rainmaking Skills
In this episode, Steve Fretzin and Robert Hartmann discuss:
Key Takeaways:
"Everybody has the ability with a few simple so...
Leah Miller: Run Your Firm Like a CEO
In this episode, Steve Fretzin and Leah Miller discuss:
Key Takeaways:
"If you're not paying attention to the dollars and...
Gary Miles: Breaking Free in Law, Mastering Fear and Freedom
In this episode, Steve Fretzin and Gary Miles discuss:
Key Takeaways:
“There’s fear everywhere. Unfortunately, the reality...
Josh Hodges: Building Community-Focused Legal Excellence
In this episode, Steve Fretzin and Josh Hodges discuss:
Key Takeaways:
"If you wait until you're not busy or things slow d...
Brooke Lively: Mastering Law Firm Leadership and Execution
In this episode, Steve Fretzin and Brooke Lively discuss:
Key Takeaways:
"The urgent overtakes the important, and the impo...
Sarah Persich: Buying Back Your Time Through Systems and Automation
In this episode, Steve Fretzin and Sarah Persich discuss:
Key Takeaways:
"I still stayed in my comfort zone for a little w...
Evelyn Ackah: Creating A Team of Dream Builders
In this episode, Steve Fretzin and Evelyn Ackah discuss:
Key Takeaways:
"Your staff are your dream builders. They help you...
Ted DeBettencourt: The Human Advantage in Legal Intake
In this episode, Steve Fretzin and Ted DeBettencourt discuss:
Key Takeaways:
"Running a law firm 101: don’t answer your ow...
Colleen Breems: Why Niching Down Creates More Opportunity
In this episode, Steve Fretzin and Colleen Breems discuss:
Key Takeaways:
"Don’t wait until you’re ready… Letting fear or...
Tom Conner: Reputation Is the Business
In this episode, Steve Fretzin and Tom Conner discuss:
Key Takeaways:
"Your reputation is everything, and it's hard to bui...
Jennifer Gillman: How to Become a Happy Rainmaker Early
In this episode, Steve Fretzin and Jennifer Gillman discuss:
Key Takeaways:
"If you can develop one dollar of business, yo...
Noel Bagwell: Designing Profitable Law Firms That Last
In this episode, Steve Fretzin and Noel Bagwell discuss:
Key Takeaways:
"Profit is what happens when you get everything el...
Robert Armstrong & Sandy Fisch: Why Most Law Firms Never Scale
In this episode, Steve Fretzin, Robert Armstrong, and Sandy Fisch discuss:
Key Takeaways:
"There's a difference between wo...
Deirdre Nero: The Ceiling Every Solo Lawyer Hits
In this episode, Steve Fretzin and Deirdre Nero discuss:
Key Takeaways:
"I think honestly that was probably the biggest cr...
Noel Andrews: Why Delegation Is the Key to Growing a Firm
In this episode, Steve Fretzin and Noel Andrews discuss:
Key Takeaways:
"Every single time I’ve ever done the next stage f...
Jay Harrington: Why Business Development Is a Skill Every Lawyer Must Learn
In this episode, Steve Fretzin and Jay Harrington discuss:
Key Takeaways:
"Business Development is not some secret. It tru...
Mathew Kerbis: How AI Is Forcing Lawyers to Rethink Pricing
In this episode, Steve Fretzin and Mathew Kerbis discuss:
Key Takeaways:
"The flat fee or fixed fee model… hasn’t supplant...
Promoting Future Rainmakers
In this episode, Steve Fretzin and Mandy McCormack discuss:
Key Takeaways:
"I don’t think anybody wants to follow someone...
Chris Earley: How Lawyers Win Attention in a Crowded Industry
In this episode, Steve Fretzin and Chris Earley discuss:
Key Takeaways:
“I think the practitioner should be posting, if yo...
Matthew Fornaro: Building a Solo Law Firm in the Age of AI
In this episode, Steve Fretzin and Matthew Fornaro discuss:
Key Takeaways:
"In dealing with some of the attorneys I deal w...
Wes Lungwitz: The New Rules of Law Firm Marketing
In this episode, Steve Fretzin and Wes Lungwitz discuss:
Key Takeaways:
"You have to adapt in life and change and keep up...
Alefiyah Lindo: Why Burnout Is a Signal and How to Realign for Better Results
In this episode, Steve Fretzin and Alefiyah Lindo discuss:
Key Takeaways:
"Energy work really is when what we believe, wha...
Deborah Farone: Developing Clients, Confidence, and Career Control
In this episode, Steve Fretzin and Deborah Farone discuss:
Key Takeaways:
"They say it's five times more expensive to get...
Charlie Gaudet: Escape the Founder Trap and Scale Your Firm
In this episode, Steve Fretzin and Charlie Gaudet discuss:
Key Takeaways:
"They have to look at ROT, which is return on ti...
Colleen Joyce: Leading, Selling, And Scaling In A Changing Legal Market
In this episode, Steve Fretzin and Colleen Joyce discuss:
Key Takeaways:
"I know lawyers don't like to hear this, but they...
Amy Wood: Lawyer Like An Athlete
In this episode, Steve Fretzin and Amy Wood discuss:
Key Takeaways:
"When you're thinking about your energy, look at it li...